Federal recipient
The Advertising Council Inc
$12.8 Million committed in FY2025
- District
- NY-12
- Location
- 815 2ND Ave FL 9, New York, NY, 10017
- UEI
- JV39FYRGTSF3
- DUNS
- 077737336
- Also known as
- Ad Council, Advertising Council, Advertising Council Inc. the, Advertising Council Inc, Advertising Council Inc. the, Advertising Council, Inc. the, Advertising Council, Inc., the, The Advertising Council, The Advertising Council Incorporated (7693), The Advertising Council, Inc, The Advertising Council, Inc.
How the money flows
Committed dollars by how federal money reaches The Advertising Council Inc.
Grants
$1.8M
14%
Contracts
$11.0M
86%
Top agencies
The agencies that pay The Advertising Council Inc, by dollars committed.
Top programs
The assistance programs behind The Advertising Council Inc's money, by dollars committed.
What they sell
Top products and services The Advertising Council Inc sells the government under contract, by dollars committed.
Support- Management: Advertising
$79.2M
Photo/Map/Print/Publication- Film/Video Tape Production
$13.0M
Support- Management: Other
Awards
The largest individual awards to The Advertising Council Inc.
Competition
How many of The Advertising Council Inc's priced contract actions drew exactly one offer — a competition on paper with a single bidder. A high share doesn't prove anything improper; it's a flag worth a second look.
Single offer
45
100%
What budget it comes from
The Treasury accounts The Advertising Council Inc's awards draw on. Dollars committed on awards that span more than one account are split evenly across them.
Operation and Research, Liquidation of Contract Authorization, Limitation on Obligations, Highway Trust Fund, Transportation
069-8016
$53.2M
11 awards
Vehicle Safety and Behavioral Research Programs, National Highway Traffic Safety Administration, Transportation
069-0670
$11.9M
4 awards
Committed by fiscal year
Dollars committed to The Advertising Council Inc, per fiscal year (FY2018–FY2026).
* FY2026 is year-to-date — the fiscal year is still in progress, so its total is still filling in. The striped band and dashed line mark that provisional stretch.
How to read these numbers
- Committed to this recipient
The dollars agencies committed to them — signed contracts and awarded grants — counted in the year each action happened.
- Lifetime vs. a single year
The profile sections cover the recipient's full history on record; the headline total and the flow bar reflect the fiscal year picked at the top.
- “Active in FY X”
A fiscal-year award list shows every award with at least one action that year, at its full lifetime value — a different lens from the by-year chart, which splits each award across the years it was committed.
- Names come raw
Recipient names appear exactly as filed, and the government doesn't standardize them, so one organization can show up under a few spelling variants — worth checking near-duplicates before sizing one up.
- The colored bars
Every bar on this page splits by how the money moves:
Direct payments

