Archery Trade Association, Inc.

Recent R3 Research Suggests That Many New and Prospective Hunters and Anglers Find State Fish and Wildlife Agency Websites Difficult to Navigate. These New License Buyers Especially Younger Generations That Agencies Are Trying to Attract Expect to Find Whatever They Are Looking for Online Within a Few Clicks. If They Cannot Buy a License or Find How-to Information Quickly and Easily, They Are Highly Likely to Abort the Attempt and Just Find Something Else to Do. Many Agencies Recognize This Is a Problem, But May Not Have the Resources to Determine How to Address It. the Fish and Wildlife Agency Digital Experience Index Will Provide All State and U.s. Territory Agencies With Individualizedassessments of Their Websites Along With Recommendations for Potential Improvements to Increase Recruitment, Retention, and Reactivation. Reports Will Be Shared Individually With Each Agency. Reports Will Not Chasten or Demean Agencies Digital Delivery Efforts, and They Will Not Compare Performance Between States. Rather, the Tools Will Be Offered as Guidance and Advocacy for Improving Online Experiences and Agency R3 Effectiveness Across the Nation.