Invasive Species Action Network

The Project Purpose Is to Promote the Prevention Practices of Clean Drain Dry Among Non-motorized Recreationists to Prevent the Spread of Aquatic Invasive Species Spread and Introduction. the Primary Activities of the Project Will Involve Working Closely With Non-motorized Boating Manufacturers to Distribute Clean Drain Dry Messaging in Print and Digital Formats to Their Customers, Conduct Targeted Media Campaigns Based on Online User Activities, and Collaborate With Industry Partners and Media Influencers to Promote Non-motorized Boater Behaviors That Prevent the Spread of Invasive Species.the Expected Outcomes of the Project Include, a at Least 420 Thousand Non-motorized Boaters Exposed to Clean Drain Dry Messaging Through Direct Contact With Products and Industry Outreach, B at Least 15 Thousand People Exposed to Influencer Messaging via Online Media Platforms, C at Least 10 Million Online Digital Impressions of Clean Drain Dy via Advertising.promoting Behaviors That Limit the Spread of Unwanted Invasive Species Will Benefit and Protect Our Natural Resources, Such as Lakes, Rivers and Reservoirs for the Benefit of Public Access and Recreation, Irrigation, Generating Utilities, and Healthy Habitats for Wildlife. Minimizing the Spread and Establishment of Invasive Species, Benefits Our Natural Resource Managers by Allowing Program Focus to Remain on Prevention Strategies to Protect Resources Rather Than Costly Control Strategies.