Public Lands Alliance

The Public Lands Alliance (PLA) Was Selected in October 2020 as the National Cooperative Markeitng Partner of the National Wildlifie Refuge System (NWRS) to Incresae Private Support for the NWRS, Expand the Public's Understand of National Wildlife Refuge Recreation Opportunities, and Enhance the NWRS Brand. in the First Year of Our Partnership, Pla Has Determined the Irresistable Invitation That Will Entice Corporate Partners, Foundations, and Individuals to Join Our Effort Must Include:- a Robust Public Awareness and Activation Campaign That Leverages Social Media and Digital Assets;- Branded Programs That Have an Impact on National Wildlife Refuges and the American Public; and- Strong Parnterships With FWS Friends Groups and Other NWRS Partners to Help Deploy Campaign Messages, Sell Campaign Merchandise, and Implement Branded Programs.pla Is Excited to Continue to Develop and Execute This Strategy in Partnership With the NWRS and Its Partners Through 2026.