Federal grant · project grant (b)
We Live in an Information Age Wherein the Lack of Awareness of a Product Is Synonymous With Its Failure in the Marketplace, Regardless of Quality. Local Small and Mid Size Farms Often Struggle to Efficiently Market Produce and Products They Are Left With Few Options Such as Small Farmers Markets to Generate Direct Revenue From Consumers. the Applicant Proposes to Build Upon Several Years of Experience in Researching Local Agricultural Communities With a New Planning Project to Determine the Feasibility of a Fulfillment Platform That Enables Local Regional Producers to Promote and Sell Their Products to Consumers Directly in a Scalable, Cost Efficient Manner. the Applicant Will Test Business Models Based on Proprietary Technology to Include Utilization of Value Added Approaches to Data and Actionable Datasets to Support the Platform Commercially, Instead of Relying on Marketing Channels That Are Largely Dependent on Social Media Platforms, Outdated Ecommerce Platforms, and Search Engines.modern Consumers Are Greatly Interested in Purchasing Local Produce, Value Added Farm Products, and Agritourism Experiences, Yet Also Desire the Same Convenience and Ease of Use as With Purchasing From Major Online Retailers. the Goal of This Planning Project Is to Build a Case to Develop a Modern Marketing, Promotional, and Fulfillment Hub, Supported Through a Scalable Technology Platform That Curates Local Small and Mid Size Farm Products in Front of the Modern Consumer. We Expect to See an Increase in Demand for Local and Regional Food Products, Increase in Opportunities to Support Future Local Food Business Development, and Reduction in Labor and Costs Associated With Marketing.
Committed
$200,000
Paid out
$100.0K
50%
Committed, not yet paid
$100.0K
50%
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