Ecotrust

Ecotrust Will Establish a Network of Producers Developing Valueadded Products With American Shad and Increase Regional Market Demand for These Products. This Project Will Focus on Cultivating Connections Between Midtier Food Enterprises Producers and Other Stakeholders Within the Columbia River Region Facilitating the Coordinated Development of Valueadded Products From American Shad. the Project Will Support the Establishment of Efficient Processing Transportation and Distribution Channels for These Fisheries Leveraging Cooperative Costsharing and Resource Allocation Among Producers and Supply Chain Partners. Anticipated Outcomes Include the Creation of a Robust Market for American Shad Driven by the Development of Consumertested Products. the Beneficiaries of This Project Are Primarily American Shad Processors and Other Stakeholders Within the Regional Fishing Industry. Ecotrust Will Disseminate Findings to Support Replication in Similar Situations Where There Is an Abundance of a Species Coupled With Limited Market Opportunities Increasing Access to These Goods for Consumers.