Federal grant · project grant (b)
Producer-to-consumer Marketing of Food Continues to Take an Inordinate Amount of Time and Resources for Small and Mid-size Family Farms (smsfs). the Current E-commerce Ecosystem Does Not Provide the Required Economic Opportunities for Smsfs to Allow Their Voices to Be Heard, Reach Consumers, and Promote Their Products in a Localized, Regional Community Marketplace. Universal Schedule and Bookings Localcart Marketplace Platform Provides the Venue for Promoting and Selling Products Online. the Accompanying Getawaylocal Mobile App Provides the Basis to Facilitate Engagement With Agritourism Experiences and Activities in Order to Curate Data Points That Are Needed to Advance Our Patented Technologies for Producer-to-consumer Marketing. Localcarts One-cart Approach Will Provide: 1) Needed Analytics to Better Understand the Local Foods Agriculture Economy and 2) Actionable Datapoints That Enable More Targeted and Ecient Marketing Directly to Consumers on Behalf of Small and Mid-size Farms in a More Automated and Integrated System. This FMPP Capacity Building Application With Partner Larta Institute Is Directed Towards Developing Capacity for Marketing Automations Needed to Leverage Existing Demand and Interest in Farmers Markets, Produce the Types of Content About Smsfs, Producers, and Products That Consumers Want, While Developing the Infrastructure for Collaborative Marketing and Community Newsletters to Drive Engagement of Consumers at Farmers Markets in Our Pilot Region and Increase Access via Localcart to Local Regional Foods From Smsfs and Producers of Value-added Agricultural Products.
Committed
$187,500
Paid out
$80.5K
43%
Committed, not yet paid
$107.0K
57%
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