Federal grant · project grant (b)
The Central New York Online Farm Hub Project Will Market a Newly Established Farm Hub That Processes Online Sales, Aggregates, Packages and Ships Local Food Orders With Guaranteed Overnight Delivery to Customers Homes Within a 400-MILE Radius of the Morrisville Farms. the Central New York Online Farm Hub Project Will Create an Online Sales and Marketing Application to Expand the Morrisville and Other Central Ny Customer Base Through Online Sales and Mail Orders in a Wider Geographic Area, and Create New Sales Opportunities That Will Help Local Farmers Build Sustainable Businesses. Project Activities Include the, 1) Marketing Plan to Promote Purchasing Locally Grown Farm Products Through the Central New York Online Farmstand, 2) Branding and Building the Central New York Online Farm Hub Project Webstore, 3) Email, and Social Media Content Strategies, 4) Influencer Marketing Plan, Including Recruitment and Managing of Influencer Program and 5) Organizing 10 Pop-up Mobile Markets With In-person Sales Venues. Central New York Farmers and Ranchers, Who Often Have Little Time or Technical Skills, Will Benefit by Increasing Their Ability to Market and Sell Local Agricultural Products Online. Expected Results Are Increased Sales of Local Agricultural Products From Central Ny Farms, With a Focus on Small, New and or Under-resourced Farms, and Increased Access to Locally Grown Agricultural Products From an Area Geographically Left Behind, Especially in Terms of Reaching Larger Metro and Suburban Areas.
Committed
$74,779
Paid out
$72.3K
97%
Committed, not yet paid
$2.5K
3%
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