Federal grant · project grant (b)
"re-rooting Post Pandemic Displacement: Capacity Building at Cobblestone Farmers Market" Will Significantly Increase Market Capacity Through a One-time Covid-related Infusion of Funds for Market Promotion and Long Term Strategic Planning. Founded in 2012,COBBLESTONE Is the Largest Year-round Producer-only Farmers Market in Forsyth County,nc With 50 Vendors. Due to COVID-19 Closures in 2020,COBBLESTONE Moved Mid-season to a Temporary Location Where It Has Weathered the Impacts of Covid- 19 With a Destabilizing 30% of Its Average Customer Attendance and a Resulting Imbalance of Increased Market Expenses With Reduced Revenue From Vendor Fees. the Purpose of the Project Is to Re-grow Customer Awareness Through a Robust Marketing Campaign and to Develop a Post-covid Resilient Farmers Market in a Permanent Location With a Comprehensive and Inclusive Strategic Plan. the Project Goals Include Targeted Advertising to Attract New Customers,an Inviting Market Activity Area for Demos and Seasonalevents,new Vendor Recruitment of New and Beginning,and Socially Disadvantaged Farmers to Build a More Inclusive Vendor Base; and Strategic Planning With Our Stakeholders and Consultants. the Project Will Result in Higher Customer Awareness and Attendance; More Vendors,including New and Beginning,and Socially Disadvantaged Farmers; Higher Annual Vendor Gross Sales; and a Long Term Strategic Plan.
Committed
$280,075
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