Lincoln University

Awards Issued Prior to January 20, 2025, Were Funded Under Previous Administrations and May Not Reflect the Priorities and Policies of the Current Administration. the Project Will Examine Consumer Preferences for Sheep and Goat Meat, Factors Affecting Their Purchase Decisions, and How Consumer Education Can Increase Their Demand Using Surveys and Econometric Modeling. the Project Also Will Explore the Marketing Channels for Goat and Sheep Producers, the Costs and Benefits of Each Channel, and the Profitability of Small Goat and Sheep Farmers Using Data Collected Through Focused Interviews, Surveys, and Economic Modeling. Marketing Strategies Will Be Developed for Farmers to Increase Their Sales. Teaching Modules and Research Projects Will Be Developed to Educate Underserved, Low-income, First-generation Minority Students Through Experimental Learning to Improve Their Competitiveness and Leadership Skills. Research-based Education Models for Farmers Will Be Developed to Help Them Make Informed Marketing and Production Decisions to Increase Their Competitiveness and Profitability.