Community Farm Alliance

Building Upon More Than Five Years of Successful Produce Prescription Programs, Expanding the Reach and Impact of Fresh RX for Moms Grows the Geographic and Programmatic Scope of Community Farm ALLIANCE'S (CFA) Regional, Multi-location Produce Prescription Program: Fresh RX for Moms (FRX). COVID-19 Has Dramatically Increased the Number of Kentuckians Experiencing Food Insecurity, With a State Projected Food Insecurity Rate of 15.1%. the Proposed FRX Expansion Provides a Timely and Impactful Response to This Increase in Food Insecurity as a Result of the PANDEMIC.CFA'S FRX Helps to Remove Obstacles for KENTUCKY'S Expecting Moms on Medicaid to Obtain Fresh Fruits and Vegetables, by Offering Prescriptions for Locally-grown Produce. FRX Provides $20 Weekly Produce Prescriptions, Helping to Combat Food Insecurity and Encourage Healthy Eating Habits Through Increased Access to Healthy Foods, Paired With Nutrition Education, and Guidance From Registered Dieticians. the Proposed Expansion Builds Upon This Foundation, Providing FRX at 10 Farmers Markets Around the State.the Main Goal of This Project Is to Increase the Accessibility of Locally-grown Fresh Fruits and Vegetables Across the Region, Particularly Among Low-income Expecting Moms. This Project Will Contribute to More Than $400,000 in FRX Incentives Being Redeemed for Kentucky-grown Produce, Impacting More Than 625 FRX Participants.evaluation Is an Important Component to This Project, and the Project Team Will Follow the Assessment and Data Collection Guidelines of Ntae Centers, Including Regularly Collecting Participant Surveys. the University of KENTUCKY'S Community and Economic Development Institute of Kentucky Is Leading Evaluation, Including Securing Necessary Irb Certifications.