Tulsa Community Foundation

Double Up Oklahoma (duo), Seeks to Increase Fruit and Vegetable Purchase and Consumption Amongst Supplemental Nutrition Assistance Program (SNAP) Recipients, Improve Livelihoods of Farmers, and Increase Food Security by Incentivizing Produce Purchases at the Point-of-sale. Hunger Free Oklahoma (HFO) Will Achieve These Goals by Increasing the Number of Duo Participating Firms, Expanding Firms to Traditional Grocery Stores, Increasing Redemption Rates for Duo, Utilizing Direct-to-consumer Targeted Marketing Strategies, and Empowering a Diverse Advisory Committee and Four Regional Snap Participant Workgroups. Included in This Project Is a Comprehensive Evaluation Focused on Growth Through Incentive Redemption and Firm Participation and, Secondly, Focused on Duo Participant Experience and Behavior Change in Fruit and Vegetable Consumption. Crucial to Project Success Is Coordinated Advertising and Promotion, Strategic Expansion in Low-income, Low-access Areas, Ongoing Technical Assistanceto Duo Firms, and the Work of a Diverse Advisory Committee and Four Regional Snap Participant Workgroups Focused on Program Evaluation and Improvement. the Project Meets the Gusnip Fip Goal of Incentivizing Purchases of Fruits and Vegetables at the Point-of-purchase. Duo Meets Gusnip Priorities by Maintaining a 65% Benefit Ratio to Total Project Budget, Using Direct-to-consumer Marketing, Targeting Locally Grown Produce, Using a Produce-for-produce Model in Traditional Grocery Stores (open Extended Hours), Coordinating Diverse Stakeholders, and Offering a Mobile Grocer Model and Transportation in High-need Communities. the Project Is Administered by Hfo Which Has a Proven Track Record of Providing Services in Underserved Communities and Large Scale Statewide Program Implementation.