Community Farm Alliance

Fresh RX for Moms Builds Upon Three Successful Years of Community Farmers MARKET'S Produceprescription Programs. Community Farmers Market and Community Farm Alliance Are Merging Efforts to Establish a Regional, Multi-location Produce Prescription Program to Positively Impact the Dietary Health Outcomes of Expecting Mothers and Their Infants, Through Increased Access to Fresh Kentucky-grown Produce, While Supporting Kentucky Farmers. This Statewide Program Will Increase the Accessibility and Consumption of Kentucky-grown Produce Among Low-income, Expecting Mothers by Providing Participants With Up to $20 a Week From 21 to 40 Weeks, to Redeem for Kentucky-grown Fresh Fruits and Vegetables at Participating Farmers Markets. Fresh RX for Moms Will Establish Produce Prescription Programs at 4 Farmers Markets Across the State for a Duration of 3 Years.fresh RX for Moms Will 1) Increase the Accessibility of Locally-produced Fresh Fruits and Vegetables in Four Communities Across the State, Particularly Among Low-income, Expecting Mothers 2) Increase the Consumption of Locally-produced Fresh Fruits and Vegetables Among Low-income, Expecting Mothers and Promote Wellness Through Healthier Diets 3) Sustain and Expand the Marketfor KENTUCKY'S Local Fruit and Vegetable Producers 4) Define and Implement a Standardized Andsustainable System for Scaling, Implementing, and Evaluation of Produce Prescription Programs.the Project Team Will Work to Design, Implement, and Track the Process of Fresh RX for Moms.this Project Team Will Also Work With the University of KENTUCKY'S Community and Economicdevelopment Initiative of Kentucky (CEDIK) to Conduct a Comprehensive Program and Economic Impact Evaluation.